How much do content producers make in 2026?
Content producers are counted inside SOC 27-2012, producers and directors, which BLS OEWS May 2025 reports at a national median of $90,360 a year, or $43.44 an hour, with a P10 to P90 range of $45,780 to $198,540 across 143,120 workers. This is a broad match and the disclosure changes how the figure should be read. That code is dominated by entertainment production, where fees on large scripted projects create the long upper tail. Content producers work in-house for brands, publishers, agencies and technology companies, producing video, social, editorial and campaign assets on a continuing salary rather than a per-production fee, and they cluster in the middle of this band rather than spreading across it. The pay drivers in that world are sector and scope: technology, financial services and large consumer brands pay above publishers, nonprofits and small agencies, and producers who own a content function including budget, freelancer roster and performance measurement earn well above those executing a brief. BLS projects 4.9% growth through 2034 with roughly 12,800 openings a year, and brand-side content is the fastest-growing part of it. → Full content producer career guide, career path, credentials & placement →
Note: $90,360 blends every experience level and every setting in this occupation. For pay by level alone, see Pay by Level below.
- Content Producers earn a national median $90,360/yr ($43.44/hr) (BLS OEWS May 2025, SOC 27-2012); the P10 to P90 range is $45,780 to $198,540.
- This is a broad match onto an entertainment-weighted SOC row, so the long upper tail belongs to scripted production fees rather than to salaried brand-side content roles.
- Sector sets the range on the brand side: technology, financial services and large consumer brands pay above publishers, nonprofits and small agencies for the same nominal job.
- Owning a content function, including budget, freelancer roster and performance measurement, is the scope step that moves a producer above the median.
US Content Producer Pay Distribution · BLS OEWS May 2025
Pay by Level · BLS OEWS May 2025
How much do content producers earn at each level?
BLS OEWS publishes one blended wage for the whole occupation and does not break pay out by credential or practice level. The levels below distribute the published percentile range across the credential tiers this role actually hires at.
Level medians are aligned to the BLS OEWS May 2025 percentile distribution for SOC 27-2012; GlobalCybers does not yet publish a verified placement sample for this role, so no verified median is shown.
Methodology & Sources
How the numbers on this page are built
Published (BLS): BLS OEWS May 2025, SOC 27-2012, United States national estimate. Public, methodologically rigorous, but sampled on a rolling 3-year basis and published ~10 months after collection — so it reflects wages that are already 1–2 years old by the time you read them.
Level and certification medians: distributed across the published BLS percentile range for this SOC code (P10 through P90) according to the credential tiers this occupation actually hires at. They are modeled reference points, not separately surveyed wages.
State and metro figures: modeled — the BLS national median multiplied by the GlobalCybers state wage index, and for metros by the published metro index for that state. They are estimates of local pay, not BLS state or metropolitan-area observations, and are labelled as modeled in the tables below.
No verified placement sample:GlobalCybers does not yet publish a placement median for this role, so no "verified" figure appears anywhere on this page.
Pay by Career Level
How much does a content producer earn at each career stage?
Content producer pay follows the scope of the operation you run. Each median below is anchored to the BLS OEWS distribution for SOC 27-2012.
By State
Which states pay content producers the most in 2026?
These are modeled state estimates, not BLS state observations: the national median for SOC 27-2012 scaled by the GlobalCybers state wage index. Brand-side content roles sit wherever the marketing function sits, and a large share are now hired remotely against a company band, which this location model cannot represent.
6 of 51 state guides shown, ranked by median. Bar is relative to California ($103,910), the highest-paying state shown. See all role salary guides →
By Metro
Which cities pay content producers the most?
Metro figures are modeled, national median times state wage index times published metro index, not BLS metropolitan observations. Unlike entertainment production, brand content work is not concentrated in studio cities, so the metro pattern here follows corporate headquarters rather than production infrastructure.
BLS OEWS MSA estimates, May 2025. Nominal pay — weigh each metro against its cost of living before relocating.
Certification Impact
Which certifications raise a content producer’s pay the most?
Median annual pay before and after each credential, based on GlobalCybers placement data cross-referenced with BLS. License upgrades move the needle most; stackable certs add on top.
Impacts are not additive, the licensing rows share the same career ladder. Browse all 167 certifications →
Trade Comparison
How does content producer pay compare to related roles?
BLS OEWS national median across the closest trades. Content Producers sit mid-pack on median but carry one of the widest P10–P90 spreads, licensing and specialization drive the upside.
BLS OEWS May 2025. Verify content producer wages on BLS.gov →
Take-Home Pay
What does a content producer actually take home after taxes?
The medians above are gross base wage.
Estimates use 2026 federal brackets, standard deduction, and 7.65% FICA. Actual take-home varies with filing status, deductions, and local tax.
FAQ
Content Producer Salary, Frequently Asked Questions
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