How much do marketing analysts make in 2026?
Marketing analysts are counted in the BLS market research analysts and marketing specialists series: OEWS May 2025 gives the SOC 13-1161 national median as $78,760 a year ($37.87 an hour), with the bottom 10% near $43,390 and the top 10% at $155,480. That is a wide band for an analytical occupation, and the width is explained by technical depth rather than tenure. At the lower end the work is reporting: maintaining dashboards, pulling campaign performance, assembling monthly decks. In the middle it becomes genuine analysis — segmentation, cohort and retention analysis, channel performance modelling, survey design and interpretation. At the upper end it becomes measurement science: incrementality testing, media mix modelling, causal inference on marketing spend, and the statistical judgement to tell leadership when a result is not real. The skills that move an analyst up that ladder are consistent and specific: SQL first, then a statistical or scripting language, then experiment design. Industry matters too — technology, financial services and consumer subscription businesses pay above agency and small-company analytics for equivalent skill, partly because the decisions being informed are larger. Employment is projected to grow 6.7% through 2034 with roughly 87,200 openings a year. → Full marketing analyst career guide, career path, credentials & placement →
Note: $78,760 blends every experience level and every setting in this occupation. For pay by level alone, see Pay by Level below.
- Marketing Analysts earn a national median $78,760/yr ($37.87/hr) (BLS OEWS May 2025, SOC 13-1161); the P10 to P90 range is $43,390 to $155,480.
- Marketing analysts span a wide $43,390 to $155,480 band, and the spread is driven by technical depth rather than years served.
- The reliable progression is SQL, then a statistical or scripting language, then experiment design and causal measurement — each step moves an analyst materially up the band.
- Technology, financial services and consumer subscription employers pay above agency and small-company analytics for equivalent capability.
US Marketing Analyst Pay Distribution · BLS OEWS May 2025
Pay by Level · BLS OEWS May 2025
How much do marketing analysts earn at each level?
BLS OEWS publishes one blended wage for the whole occupation and does not break pay out by credential or practice level. The levels below distribute the published percentile range across the credential tiers this role actually hires at.
Level medians are aligned to the BLS OEWS May 2025 percentile distribution for SOC 13-1161; GlobalCybers does not yet publish a verified placement sample for this role, so no verified median is shown.
Methodology & Sources
How the numbers on this page are built
Published (BLS): BLS OEWS May 2025, SOC 13-1161, United States national estimate. Public, methodologically rigorous, but sampled on a rolling 3-year basis and published ~10 months after collection — so it reflects wages that are already 1–2 years old by the time you read them.
Level and certification medians: distributed across the published BLS percentile range for this SOC code (P10 through P90) according to the credential tiers this occupation actually hires at. They are modeled reference points, not separately surveyed wages.
State and metro figures: modeled — the BLS national median multiplied by the GlobalCybers state wage index, and for metros by the published metro index for that state. They are estimates of local pay, not BLS state or metropolitan-area observations, and are labelled as modeled in the tables below.
No verified placement sample:GlobalCybers does not yet publish a placement median for this role, so no "verified" figure appears anywhere on this page.
Pay by Career Level
How much does a marketing analyst earn at each career stage?
Marketing analyst pay follows technical capability and the decisions the work informs. Each median is anchored to the BLS OEWS distribution for SOC 13-1161.
By State
Which states pay marketing analysts the most in 2026?
State figures are modeled estimates — the BLS national median multiplied by the GlobalCybers salary-calculator state wage index — not BLS state observations. Analytical marketing roles are heavily remote-hired, and the employer's industry matters more than the state: the same skills earn substantially more inside a technology or financial services employer than at an agency.
6 of 51 state guides shown, ranked by median. Bar is relative to California ($90,570), the highest-paying state shown. See all role salary guides →
By Metro
Which cities pay marketing analysts the most?
Metro figures are modeled — national median times state wage index times published metro index — not BLS MSA observations. Metro premiums track where data-mature employers concentrate, though remote hiring has narrowed the practical gap for analysts with strong technical portfolios.
BLS OEWS MSA estimates, May 2025. Nominal pay — weigh each metro against its cost of living before relocating.
Certification Impact
Which certifications raise a marketing analyst’s pay the most?
Median annual pay before and after each credential, based on GlobalCybers placement data cross-referenced with BLS. License upgrades move the needle most; stackable certs add on top.
Impacts are not additive, the licensing rows share the same career ladder. Browse all 167 certifications →
Trade Comparison
How does marketing analyst pay compare to related roles?
BLS OEWS national median across the closest trades. Marketing Analysts sit mid-pack on median but carry one of the widest P10–P90 spreads, licensing and specialization drive the upside.
BLS OEWS May 2025. Verify marketing analyst wages on BLS.gov →
Take-Home Pay
What does a marketing analyst actually take home after taxes?
The medians above are gross base wage.
Estimates use 2026 federal brackets, standard deduction, and 7.65% FICA. Actual take-home varies with filing status, deductions, and local tax.
FAQ
Marketing Analyst Salary, Frequently Asked Questions
Marketing Analyst career research journey
Do your homework, then let the network do the rest.Get the job, then keep rising
FreeSet your intent, matching jobs come to you. No applying.
A roadmap to your next licence tier and higher pay band.
Once placed, we cover all certification, licence & career-guide fees.
Hiring marketing analysts?
Get a verified shortlist of 3–5 qualified candidates in 48 hours
GlobalCybers verifies active state licenses, trade certifications, Intent and right-to-work status before any candidate reaches your portal. Flat $2,999/mo RPO (Recruitment Process Outsourcing), up to 3 concurrent roles, or a free trial (pay on hire). 90-day written guarantee.
Related · Marketing Analyst
Everything for marketing analysts in one place
Salary data, licensing, interview prep, and hiring, all cross-linked so you (and search engines) can move through the full marketing analyst cluster.