What is the salary and career path for a marketing analyst?
Marketing analysts are reported under Market Research Analysts and Marketing Specialists (SOC 13-1161), a close BLS match and one of the largest occupation buckets in marketing. The OEWS May 2025 median is $78,760 a year ($37.87 an hour), ranging from $43,390 at the 10th percentile to $155,480 at the 90th as analytics depth grows. BLS projects 6.7% growth over 2024–2034, faster than average, with roughly 87,200 openings a year across the code. No license is required; SQL, spreadsheet and analytics-platform skills plus the ability to translate data into marketing decisions are what employers weigh.
- Marketing Analysts earn a national median $78,760/yr ($37.87/hr) (BLS OEWS May 2025, SOC 13-1161); the top 10% clear $155,480.
- No license is required; SQL, analytics-platform fluency and clear data storytelling are the practical gate into the role.
- BLS projects 6.7% growth for 2024–34 across the code, with about 87,200 openings a year — faster than average.
- The ladder runs from junior analyst through senior analyst to analytics manager, topping out near $155,480.
Career Path
How do you become a marketing analyst?
Junior Marketing Analyst
Pulls reports and cleans campaign and web data under supervision; pay near the BLS 10th percentile.
Marketing Analyst
Owns measurement, dashboards and attribution for a channel or product — the national median tier.
Senior Marketing Analyst
Leads analytics projects, models market sizing and forecasts; earnings around the 75th percentile.
Analytics Manager / Head of Insights
Runs the marketing-analytics function and team; top-decile pay near the 90th percentile.
BLS Salary Data
Which state pays marketing analysts the most in 2026?
Source: BLS OEWS May 2025, SOC 13-1161. National median: $78,760. Full salary guide →
Pay Comparison
How does marketing analyst pay compare to related roles?
Head-to-head against the roles marketing analysts most often weigh against. BLS OEWS May 2025 medians.
Takeaway: marketing analysts rank 4 of 4 on median pay among the comparable roles above, with a projected +6.7% employment change 2024–34 (BLS Employment Projections). Pay position and projected demand together are what determine how quickly marketing analysts clear offers across the GlobalCybers placement network.
Methodology & Sources
How this guide is sourced and reviewed
Wages (BLS): All median and percentile figures are BLS OEWS May 2025, SOC 13-1161 (marketing analysts) and the matching SOC codes for each comparison role. OEWS is sampled on a rolling 3-year basis and published ~10 months after collection, so treat it as a firm anchor rather than a spot rate.
Job growth: Projected 2024–34 employment change, and the average annual openings figure, are from the BLS Employment Projections program, by occupation. Openings are a per-year average over the projection decade, not a decade total.
Licensing & credentials:Requirements are drawn from the issuing state licensing boards and the certifying body behind each credential — not from third-party aggregators.
Demand signal:Any statement about how quickly this role clears offers reflects GlobalCybers placement request volume across the trailing 12 months — our own network data, offered as a directional real-world indicator alongside BLS, not a market-wide survey.
Credentials
What licences and certifications do marketing analysts need?
Skillshop credential proving web and campaign measurement competence. See all state licences →
Common baseline; quantitative coursework strengthens candidacy for the analyst track.
Vendor credentials that validate dashboarding and data-visualization skills.
Tools & Software
What tools and software do marketing analysts use on the job?
⚙️ Core Tools & Equipment
📊 BLS Employment Data, SOC 13-1161
Salary Levers
How do marketing analysts earn above the $78,760 BLS median?
Technical depth (SQL, modeling)
Stronger data-engineering and statistical skills push pay from the $78,760 median toward the $155,480 top decile.
Industry and company scale
Tech and large e-commerce firms pay premiums over smaller organizations near the p10 $43,390.
Move into management
Leading an analytics team and owning the insights roadmap lifts pay above individual-contributor roles.
This Route vs. College
Is becoming a marketing analyst worth it vs. a 4-year degree?
The entry route into this role, set against a four-year degree. Same starting line, side by side.
Entry-level (10th percentile) and all-level median wages: BLS OEWS May 2025, SOC 13-1161. Student-debt figure: median federal borrower balance for bachelor's-degree completers. Starting-salary comparison is illustrative and varies by field and region.
FAQ
Marketing Analyst Career, Frequently Asked Questions
Marketing Analyst career research journey
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