How much do marketing coordinators make in 2026?
Marketing coordinators are counted in the BLS market research analysts and marketing specialists series: OEWS May 2025 puts the SOC 13-1161 national median at $78,760 a year ($37.87 an hour), with the bottom 10% near $43,390 and the top 10% at $155,480. That median needs an immediate correction, because the series pools coordinators with experienced quantitative analysts and senior marketing specialists. A marketing coordinator — running the calendar, coordinating campaign execution, briefing agencies, managing events and trade shows, maintaining the website and email sends, and keeping the marketing operations running — realistically sits near the 10th to 25th percentile of the band, particularly in the first two or three years. That is a fair reflection of a role that is genuinely entry level, not an insult to it: coordination is where most marketing careers start, and the position gives unusually broad exposure to every channel and every stakeholder in the business. What moves coordinators up is specialisation. The three routes that consistently pay are analytics (learning SQL and taking on measurement work), marketing operations (owning the automation platform and lead routing), and channel ownership (taking real responsibility for paid media, email or search). Employment is projected to grow 6.7% through 2034 with roughly 87,200 openings a year. → Full marketing coordinator career guide, career path, credentials & placement →
Note: $78,760 blends every experience level and every setting in this occupation. For pay by level alone, see Pay by Level below.
- Marketing Coordinators earn a national median $78,760/yr ($37.87/hr) (BLS OEWS May 2025, SOC 13-1161); the P10 to P90 range is $43,390 to $155,480.
- The $78,760 pooled median overstates coordinator pay: the series includes senior analysts and specialists, and coordinators realistically sit near the $43,390 to $58,350 part of the band early on.
- The role's real value is breadth — exposure to every channel, agency and internal stakeholder — which makes it an effective launch point rather than a destination.
- Three specialisation routes consistently raise pay: analytics and SQL, marketing operations and automation ownership, or genuine channel responsibility.
US Marketing Coordinator Pay Distribution · BLS OEWS May 2025
Pay by Level · BLS OEWS May 2025
How much do marketing coordinators earn at each level?
BLS OEWS publishes one blended wage for the whole occupation and does not break pay out by credential or practice level. The levels below distribute the published percentile range across the credential tiers this role actually hires at.
Level medians are aligned to the BLS OEWS May 2025 percentile distribution for SOC 13-1161; GlobalCybers does not yet publish a verified placement sample for this role, so no verified median is shown.
Methodology & Sources
How the numbers on this page are built
Published (BLS): BLS OEWS May 2025, SOC 13-1161, United States national estimate. Public, methodologically rigorous, but sampled on a rolling 3-year basis and published ~10 months after collection — so it reflects wages that are already 1–2 years old by the time you read them.
Level and certification medians: distributed across the published BLS percentile range for this SOC code (P10 through P90) according to the credential tiers this occupation actually hires at. They are modeled reference points, not separately surveyed wages.
State and metro figures: modeled — the BLS national median multiplied by the GlobalCybers state wage index, and for metros by the published metro index for that state. They are estimates of local pay, not BLS state or metropolitan-area observations, and are labelled as modeled in the tables below.
No verified placement sample:GlobalCybers does not yet publish a placement median for this role, so no "verified" figure appears anywhere on this page.
Pay by Career Level
How much does a marketing coordinator earn at each career stage?
Coordinator pay progresses by adding specialist depth to execution work. Each median is anchored to the BLS OEWS distribution for SOC 13-1161, whose midpoint reflects more senior analyst and specialist roles.
By State
Which states pay marketing coordinators the most in 2026?
State figures are modeled estimates — the BLS national median multiplied by the GlobalCybers salary-calculator state wage index — not BLS state observations, and they inherit the pooling caveat, so read them as a geographic gradient rather than as coordinator pay. Coordinator salaries cluster tightly and track local entry-level professional wages closely.
6 of 51 state guides shown, ranked by median. Bar is relative to California ($90,570), the highest-paying state shown. See all role salary guides →
By Metro
Which cities pay marketing coordinators the most?
Metro figures are modeled — national median times state wage index times published metro index — not BLS MSA observations. Coordinator roles exist wherever marketing teams do, so the metro premium is more about cost of living than about any concentration of these specific jobs.
BLS OEWS MSA estimates, May 2025. Nominal pay — weigh each metro against its cost of living before relocating.
Certification Impact
Which certifications raise a marketing coordinator’s pay the most?
Median annual pay before and after each credential, based on GlobalCybers placement data cross-referenced with BLS. License upgrades move the needle most; stackable certs add on top.
Impacts are not additive, the licensing rows share the same career ladder. Browse all 167 certifications →
Trade Comparison
How does marketing coordinator pay compare to related roles?
BLS OEWS national median across the closest trades. Marketing Coordinators sit mid-pack on median but carry one of the widest P10–P90 spreads, licensing and specialization drive the upside.
BLS OEWS May 2025. Verify marketing coordinator wages on BLS.gov →
Take-Home Pay
What does a marketing coordinator actually take home after taxes?
The medians above are gross base wage.
Estimates use 2026 federal brackets, standard deduction, and 7.65% FICA. Actual take-home varies with filing status, deductions, and local tax.
FAQ
Marketing Coordinator Salary, Frequently Asked Questions
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