What is the salary and career path for a marketing coordinator?
Marketing coordinators are reported under Market Research Analysts and Marketing Specialists (SOC 13-1161), a close BLS match for hands-on marketing work. The OEWS May 2025 median is $78,760 a year ($37.87 an hour), running from $43,390 at the 10th percentile to $155,480 at the 90th, with specialists who develop analytical or digital expertise in the upper half. BLS projects the code to grow 6.7% over 2024–2034, faster than average, with roughly 87,200 openings a year as data-driven marketing expands. A bachelor's degree is typical, and platform certifications — Google Analytics, HubSpot, Hootsuite — are the credentials that build toward marketing management.
- Marketing Coordinators are reported under SOC 13-1161 with a $78,760 median (BLS OEWS May 2025); the top 10% clear $155,480.
- The role executes campaigns, content, email and social and tracks metrics, typically from a bachelor's degree.
- BLS projects the code to grow 6.7% through 2034, faster than average, with roughly 87,200 openings a year.
- Platform certifications — Google Analytics, HubSpot, Hootsuite — build the path toward marketing-manager roles.
Career Path
How do you become a marketing coordinator?
Marketing assistant / intern
Supporting campaigns, content and events sits near the $43,390 10th percentile of the code.
Marketing Coordinator
Executing campaigns, content, email and social earns the $78,760 median for SOC 13-1161.
Senior marketing specialist
Owning channels or analytics with real autonomy reaches the $108,310 75th percentile.
Marketing manager
Leading strategy, budget and a team sits at the $155,480 90th percentile and into marketing-manager codes.
BLS Salary Data
Which state pays marketing coordinators the most in 2026?
Source: BLS OEWS May 2025, SOC 13-1161. National median: $78,760. Full salary guide →
Pay Comparison
How does marketing coordinator pay compare to related roles?
Head-to-head against the roles marketing coordinators most often weigh against. BLS OEWS May 2025 medians.
Takeaway: marketing coordinators rank 4 of 4 on median pay among the comparable roles above, with a projected +6.7% employment change 2024–34 (BLS Employment Projections). Pay position and projected demand together are what determine how quickly marketing coordinators clear offers across the GlobalCybers placement network.
Methodology & Sources
How this guide is sourced and reviewed
Wages (BLS): All median and percentile figures are BLS OEWS May 2025, SOC 13-1161 (marketing coordinators) and the matching SOC codes for each comparison role. OEWS is sampled on a rolling 3-year basis and published ~10 months after collection, so treat it as a firm anchor rather than a spot rate.
Job growth: Projected 2024–34 employment change, and the average annual openings figure, are from the BLS Employment Projections program, by occupation. Openings are a per-year average over the projection decade, not a decade total.
Licensing & credentials:Requirements are drawn from the issuing state licensing boards and the certifying body behind each credential — not from third-party aggregators.
Demand signal:Any statement about how quickly this role clears offers reflects GlobalCybers placement request volume across the trailing 12 months — our own network data, offered as a directional real-world indicator alongside BLS, not a market-wide survey.
Credentials
What licences and certifications do marketing coordinators need?
Google's credential proving web-analytics and measurement proficiency. See all state licences →
HubSpot Academy credentials in content, email and marketing-automation.
A credential validating social-media management and scheduling skills.
Tools & Software
What tools and software do marketing coordinators use on the job?
⚙️ Core Tools & Equipment
📊 BLS Employment Data, SOC 13-1161
Salary Levers
How do marketing coordinators earn above the $78,760 BLS median?
Add analytics and digital skills
Building measurement and digital expertise moves pay from the $43,390 floor toward the $78,760 median.
Own channels with autonomy
Taking full ownership of email, social or analytics pushes pay toward the $108,310 75th percentile.
Advance into marketing management
Leading strategy, budget and a team reaches the $155,480 top decile and into marketing-manager codes.
This Route vs. College
Is becoming a marketing coordinator worth it vs. a 4-year degree?
The entry route into this role, set against a four-year degree. Same starting line, side by side.
Entry-level (10th percentile) and all-level median wages: BLS OEWS May 2025, SOC 13-1161. Student-debt figure: median federal borrower balance for bachelor's-degree completers. Starting-salary comparison is illustrative and varies by field and region.
FAQ
Marketing Coordinator Career, Frequently Asked Questions
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