Marketing Manager Salary in Florida 2026,
$142,620 Median | BLS Data by City

The published Florida figure is $142,620 a year, or $68.57 an hour, per BLS OEWS May 2025, with a band from $78,250 at the 10th percentile to $261,310 at the 90th. That is 14.5% below the national median of $166,790 — though Florida takes no state income tax from it. The state employs 24,820 marketing managers at a location quotient of 0.98.

Palm Bay-Melbourne-Titusville at $161,630, then Tampa-St. Petersburg-Clearwater $159,990, Jacksonville $156,950, Crestview-Fort Walton Beach-Destin $155,080 and Wildwood-The Villages $147,180 — every one above the statewide median. The Space Coast leading reflects aerospace, defence and technology employers paying on technical-sector scales rather than consumer-services ones.

Because the state figure includes a great deal of employment that no metro row captures. Every published Florida metro pays above the statewide median of $142,620, which means marketing management across the state's smaller markets, tourism and hospitality businesses and small enterprises is what brings the average down. The national median of $166,790 is also lifted by concentrations of technology and financial-services marketing in a handful of high-cost states.

It substantially closes the gap. Florida levies no state income tax, so a marketing manager at the $142,620 median keeps the whole of it apart from federal tax, and the same applies at the $203,490 seventy-fifth percentile and the $261,310 top decile. The 14.5% nominal shortfall against the national median is measured against states that mostly tax income progressively. Among the peer states publishing similar figures — South Carolina $143,290, Idaho $142,090 — Florida is the only one taking nothing.

Increasingly, yes, and the reason is structural rather than statistical. Florida holds one of the largest shares of national marketing-management employment, takes no income tax, and has been absorbing corporate headquarters and technology and financial-services operations into the Tampa, Miami and Jacksonville markets — which is exactly the kind of employer that creates director and vice-president roles. The caution is that the state median of $142,620 still reflects a large tourism and small-business base.

Because Florida's marketing employment is unusually dispersed across small markets. The published metros — Palm Bay-Melbourne-Titusville $161,630, Tampa-St. Petersburg-Clearwater $159,990, Jacksonville $156,950, Crestview-Fort Walton Beach-Destin $155,080 and Wildwood-The Villages $147,180 — capture the state's concentrated corporate and technical employers. Outside them sit a very large number of tourism, hospitality, property and small-business marketing roles at lower rates, and those are in the statewide total but in no metro row. The arithmetic follows.

The band is more than three to one, from $78,250 to $261,310, and it is describing jobs that share a title rather than a role. A marketing manager running a channel for a hospitality business and a vice-president of marketing at a relocated technology company are both SOC 11-2021. The $104,010 twenty-fifth percentile and the $203,490 seventy-fifth are the more informative anchors, and which one applies depends entirely on the employer's scale rather than on the candidate's years.

Employer sector and scope, then technical depth. Moving from tourism, hospitality and small-business marketing into technology, financial services or aerospace and defence is the single largest step and accounts for most of the distance from the $104,010 twenty-fifth percentile to the $203,490 seventy-fifth. Within that, demand generation, attribution, marketing automation and paid media at scale are the competences employers pay for. Above it, executive leadership reaches the $261,310 top decile — and Florida taxes none of it.